What’s In a Name!

My Company Name, Courage To Emerge Triumphant, is a bit clunky and awkward, it doesn’t work very well for branding or trying to use for business accounts, domain names, logos and such. But, for right now I am keeping it. I connect with it. If I have learned anything in life, it is stay true to what resonates with you and feels authentic. If someone asks me, where do you work, Courage To Emerge Triumphant is almost like one of those silly jokes where you can say “I know you are but where do you work?” Yet, who wouldn’t want to work for a company where there is Courage To Emerge Triumphant. Let’s break this down.

Courage is actually a medium vibration word. It can be positive but it also implies your going to have to do something hard. All kinds of things take courage. It took courage for me to train and run 5 marathons. The last one I trained all by myself with a knee injury so my long training runs took 6 and 7 hours. Maybe some would say that’s stupidity. I call it courage. The runner, John “The Penguin” Bingham, has one of my favorite quotes. “The miracle isn’t that I finished. The miracle is that I had the courage to start.”

Courage is also speaking your truth, admitting to yourself your marriage is unhealthy and needs to end even when some of your grown children, church community, and friends disagree. Courage is retiring from your corporate job at age 55 and starting your own business doing what you feel you were called to do for as long as you can remember. Courage is choosing to be your authentic self regardless of what others think you should be. Courage is limiting time with people you love and care about but don’t support you in becoming a better version of yourself. You get it! Courage comes in all shapes, sizes, and colors. Moving on to Emerge.

Emerge is the word that inspires me to love butterflies. It’s a power word describing the action of coming out of the cocoon. I used to think if I could just Emerge! Like it was a one time event. I have since learned, a life well lived is a continuous process of emerging from an old form to a new and improved one. I recently read a quote, in Jim Kwik’s new book Limitless, “If an egg is broken by an outside force, life ends. If broken by an inside force, life begins. Great things always begin from the inside.”

Have you ever watched baby chicks hatch? It is mesmerizing. The second I see the first little hole in the egg I am instantly turned into a cheerleader. I am willing that little chick to break out and desperately wanting to help, but know if I do it’s over. It all up to them just like in life. As a coach I can give people all the right tools and conditions, just like we give an egg a warm incubator safe from predators. But, in the end, it is ultimately up to us to break free. When that little chick Emerges from the shell and walks on those wobbly legs for the first time, I feel euphoric! Which brings me to the final word, Triumphant.

Triumphant is a very high vibe word. Triumphant isn’t a one time event either. Triumphant is when you cross the finish line. It’s looking out my window and savoring the joy in watching a hummingbird drink nectar from the feeder. It is making the difference in the life of others. It is standing up for what you believe in. It is standing up for yourself and saying NO to a bully at work, or in your home. Triumphant is sitting peacefully alone and truly knowing you are loved and enough. It’s inspiring others to become a better version of themselves.

That’s why my company name is Courage To Emerge Triumphant! It’s an awesome place to be!

Much Love,


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